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Filed under: Rankings

BEWARE: Google can Possibly Downgrade your Website

There are some dangerous SEO tactics out there that you need to look out for. Following these tactics can actually cause Google to downgrade your website instead of boosting it. So, what are these dangerous tactics that Google frowns on?

Be of quality not of quantity. Links are considered as the backbone of a website. Successful SEO back linking strategy is about quality and not quantity. Back links should be from relevant pages to the website you are promoting. So if you’re optimizing for a keyword such as ‘Automated Cranes’, you have to link from pages like ‘How to operate cranes’ or ‘Crane Maintenance’. These links direct a good volume of quality traffic that will boost your website’s rankings.

Avoid Link Farms, instead try Link Wheels. Submitting reciprocal links to link exchange sites will not is a dangerous tactic that will not only fail to help you, but might actually hurt your site’s rankings. These are called ‘link farms’ and Google frowns on them. An example of this is like:

                                                               Site A -à Site B

                                                               Site B -à Site A

Instead, you can try what they call a ‘Link Wheel’. In which great amount of link juice is being funneled to your website. This is like:

Link-wheel1_copy

In this way, more inbound links are pointing to your website which Google in return will give your site a high ranking. In addition, since each site is linking to the next one in the wheel, you are helping to boost the pages you are getting links from. This makes each linking page a bit more authoritative – and that’s what we are going for.  Please note that when doing this, make sure to not duplicate content from other sites because Google distinguishes this and can perhaps downgrade your website (or at the very least, ignore those links making all your efforts worthless).

Do not be greedy. It is basic SEO to optimize the keywords that are relevant to your website. Do not over optimize or overuse the keywords and avoid using irrelevant ones.  Overdoing it can result in Google seeing your site as spammy, which will negatively affect your website’s rankings. ‘Do not be greedy’ is considered as a Golden Rule of search engine marketing. Choosing few but meaty keywords is the key to success.

These are just few of the reminders to heed when promoting your website.

Be aware!